MARKETING, PR AND COMMUNICATIONS CAREERS
Marketing Assistants support the work of marketing managers and executives on projects directed at maximising company profits and developing sales strategies or marketing campaigns. Excellent organisational skills are the main requirement for marketing assistant roles.
They market products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports.
A Marketing Manager is someone who manages the marketing of a business or product. They can be responsible for several services or products, or be in charge of a single product. A marketing manager needs to have an outgoing, gregarious, and spontaneous nature.
Marketing managers are in charge of the marketing department and therefore are responsible for employees within their department. They assign duties and set targets for departmental staff. It is also the function of marketing managers to perform periodic performance evaluations of the staff working for them.
Internal Communications Manager
Internal communications managers work to ensure employees of organisations are kept informed and motivated. They do this by communicating through several channels, such as a staff intranet, email bulletins, social media and regular newsletters
Job duties vary for marketing communications managers, but typically center around the control of a few key advertising and public relations roles. Marketing communication managers must develop or refine a communications strategy, which includes the branding of a company or client
Online Marketing Assistant
An Online Marketing Assistant is responsible for assisting the manager or specialist to enable them to carry out assigned tasks. Digital marketers are involved in developing an organisation's multi-channel communication strategies. They may work across several areas or specialise in a few, depending on the size and requirements of their employer.
In the event that the digital marketing manager is not available for one reason or the other, the job description of the assistant will also involve overseeing digital marketing activities on his/her behalf.
Online Marketing Manager
An Online Digital Marketing Manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
A digital marketing professional, or specialist, is often responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others.
The job role of a fashion and retail PR / Marketing Assistant is to ensure all of the marketing campaigns of the fashion or retail company are constantly monitored and maintained so that they run smoothly.
PR Fashion jobs require PR professionals to build the brand images of apparel companies, fashion magazines, cosmetics companies, and retail stores. A PR professional in a fashion PR job works to build and maintain a favourable public image that can change the future of the fashion label he or she represents.
PR Coordinators manage the public image of the companies or clients they represent, with the aim of increasing their media presence and overall popularity. They craft strategies and design campaigns that will help their clients maintain or improve their reputation and credibility.
Firms and individuals should hire a public relations agency when they want to protect, enhance or build their reputations through the media. A good agency or PR practitioner can analyze the organisation, find the positive messages and translate those messages into positive media stories.