SOCIAL MEDIA & DIGITAL 

Type:

Course No:

Workshop

442

Digital Marketing Strategy

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Overview

On this course you will learn everything you need to know to be able to create a successful digital marketing campaign. Each topic will enable you to build towards your own digital marketing strategy. You will learn the capabilities of the tactics, timing and techniques and what to measure to make sure your efforts return your investment (ROI). There will be a focus on creating content and the analytics you can use to measure and present results. 

​The course combines lecture-based learning with practical exercises and peer feedback to help develop your understanding of digital marketing. There will also be the opportunity to respond to a brief from a real company, and go head to head pitching your ideas.

This course will include:

  • Creating clear measurable objectives

  • Customer profiling 

  • Understanding the UX Design for Websites 

  • Customer experience 

  • Branding 

  • Search Engine Optimisation 

  • How SEO and Social Media work hand in hand

  • Content marketing 

  • Email marketing 

  • Online PR 

  • Affiliate marketing 

  • PPC (pay-per-click)

  • Digital advertising and events 

  • The impact of mobile on digital 

  • Strategy and planning