Introduction to Fashion PR and Marketing
This course provides an introduction to the evolving role of PR and Marketing in the fashion industry and how both contribute to the success of a brand. Twitter, Facebook, Instagram and the multitude of fashion blogs will be explored as part of today's digital fashion marketing strategies.
This course will include:
Development of the marketing mix to achieve success
Creatively generating editorial stories
Target audience and the fashion media
How to write efficient press release copy for publication and blogs
Social media and building your fashion business