Introduction to Fashion Marketing
Overview
This course is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion. You will explore the theory of marketing, but also through the use of case studies of recent marketing campaigns, you will understand how marketing is being used in the fashion industry today.
This course will include:
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Analysing the fashion market
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Fashion marketing research
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dentifying fashion segments and selecting target markets
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The fashion product
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Fashion distribution
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Pricing garments and fashion services
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Integrated fashion communication
