FASHION MARKETING/BUSINESS

Type:

Course No:

Workshop

621

Fashion Marketing Intensive

Want a career in fashion marketing or you want to starting your fashion business. 

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Overview

This fashion marketing course is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion.

This is an intensive one-week course covering the key elements of our Introduction to Fashion Marketing short course alongside more advanced techniques.

This course will include:

  • Analysing the fashion market and its environments

  • Fashion marketing research

  • Identifying fashion segments and selecting target markets

  • The fashion product

  • Distribution

  • Pricing garments and fashion services

  • Integrated fashion communications

  • Consumer behaviour

  • Fashion marketing planning and determining the strategy

  • Differentiating, positioning and innovation in fashion markets

  • The fashion calendar and the role of the buyer

  • International dimension of fashion marketing

  • Marketing luxury products and other contemporary issues

Level:


Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Fashion Marketing Intensive

Course No:

621