Fashion Marketing Intensive


Overview
This fashion marketing course is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion.
This is an intensive one-week course covering the key elements of our Introduction to Fashion Marketing short course alongside more advanced techniques.
This course will include:
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Analysing the fashion market and its environments
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Fashion marketing research
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Identifying fashion segments and selecting target markets
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The fashion product
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Distribution
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Pricing garments and fashion services
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Integrated fashion communications
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Consumer behaviour
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Fashion marketing planning and determining the strategy
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Differentiating, positioning and innovation in fashion markets
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The fashion calendar and the role of the buyer
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International dimension of fashion marketing
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Marketing luxury products and other contemporary issues
Level:
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

