FASHION MARKETING/BUSINESS

Type:

Course No:

Workshop

620

Essential Guide to the Fashion Business

Want a career in fashion marketing or you want to starting your fashion business. 

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Overview

This fashion course will introduce you to the various different areas of the fashion industry business, giving you an insight into how they all work, and an idea of which area you might like to work in.

You'll take a brief look at the key players within the industry and their operations. You'll also look at how trends develop, manufacturing options, fashion marketing and fashion retailing, all reinforced with practical case studies and examples within the fashion and retail industry.

During this course expect to participate in group projects and where possible visit exhibitions/museums.

This course will include:

  • A history of fashion business structure and where it is now

  • A look at how fashion is designed and developed

  • Different types of retailers

  • Buying and manufacturing methods

  • Marketing and PR

  • The career and business opportunities available in the industry

  • The course provides excellent opportunity for non-fashion professionals to gain knowledge to kick start their career or business in the fashion world.

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Essential Guide to the Fashion Business

Course No:

620