Sales & Marketing Level 4 & 5

SALES

Type:

Open Study

580

Course No:

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Overview

Boost your skills in Sales and Marketing from home!

Combining both Level 4 and 5, this course provides you with both sales and marketing and business management skills needed to succeed in your career.

It is ideal for: 

  • Students who want to develop their sales and marketing skills

  • Learners that want to go onto university and further learning

  • Those aspiring to work or progress their career in business management

  • This course allows you to:

  • Fast track your skills to the final year of university standard

  • Develop the personal and team skills to be able to succeed in a working environment

  • Understand the financial, social and managerial aspects of a business

  • Study from home at your own pace


This course gives you the equivalent of the first two years of an Undergraduate degree in Accounting and Finance.

Course Content

LEVEL 4 – SALES AND MARKETING

 

MODULE 1: THE BUSINESS ENVIRONMENT

  • Learn what is meant by the term 'business environment' and how it affects an organisation. 


MODULE 2: CUSTOMERS AND CUSTOMER SERVICE

  • Explore the customer journey and the decisions that are made when they make purchases, and how this can be beneficial to an organisation. 


MODULE 3: MARKETING MIX

  • Discover the different types of variables that a company faces (the external environment and the micro-environment) and how a company can control these to benefit themselves. 


MODULE 4: MARKETING AND SALES PLANNING

  • Discover how fundamental marketing and sales are to the business and how vital they are in achieving profitability and success within different business sectors. 


MODULE 5: IT IN BUSINESS

  • Evaluate IT in a business and the competitive advantage that it provides, especially from a managerial perspective. 


MODULE 6: MANAGING AND USING MARKETING

  • A comprehensive induction to marketing and how relevant it is to operations in many different organisations, regardless of whether it is a profitable outcome. 


MODULE 7: CUSTOMERS AND THEIR NEEDS

  • Realise that the aim of marketing is to satisfy the needs of a customer and how each person in an organisation is held responsible for parts of the process. 


MODULE 8: E-MARKETING COMMUNICATIONS

  • Evaluate the success of the internet and the vital role it plays in revolutionising organisations and all aspects of operations within a business. 


MODULE 9: HIGH PERFORMANCE SALES

  • Discover how sales performance is used to assess the success and growth of an organisation. 


MODULE 10:  MARKETING STRATEGY

  • Review how organisations develop marketing strategies in a complex environment, how they assess opportunitis and which marketing positions and stratgies contribute to an organisations success.

LEVEL 5 - MANAGEMENT


MODULE 1: THE ENTREPRENEURIAL MANAGER

  • Understanding the necessary skills and qualities of being an entrepreneur. 


MODULE 2: ORGANISATION STRUCTURES

  • Examining the structure of organisations and why they are as such. How is this determined? Why does it differ between organisations?


MODULE 3: PRACTICAL ACCOUNTING ANALYSIS

  • Learners will complete exercises in accounts throughout this module to understand what they are telling us and the actions that analysis can precipitate


MODULE 4: BUSINESS PLANNING AND GOAL SETTING

  • Understand the importance of goal setting and how a company can work towards achieving this. 


MODULE 5: POLITICS AND BUSINESS

  • Discover the impact that politics has on a business - positive and negative - economic impact, exports and the support of the government.


MODULE 6: BUSINESS LAW

  • Explore the statutory responsibilities of managers as learners look into the legalities of business and business executives.


MODULE 7: MANAGING IN TODAY’S WORLD

  • Looking at governance and equality as a means to do right in business


MODULE 8: PERFORMANCE MANAGEMENT

  • Evaluating the performance of the people within your business and how you can improve as a unit. Review reward structures, training, CPD and development. 


MODULE 9: MARKETING AND SALES PLANNING

  • Analyse markets, customers, competitors and products, and how they can come together. 


MODULE 10:  QUANTITATIVE SKILLS

  • Understand the use of numeric exercises and their purpose within a business. 

Other Information

Assessment

This course is assessed through online assessments and written assignments. Once you have completed each module, you will be provided with an online assessment of 30 multiple-choice questions to complete.

Once each module and online assessment is completed you will be provided with the details for each written assessment. Each assessment is between 3000 – 5000 words long.

Study Method

You will study this course via distance learning which means you are in control of your learning. Study when and where you choose and at a pace that suits you.

Throughout the duration of your studies, you will have access to 1-2-1 skype sessions with your tutor, interactive and informative webinars and an online social learning forum to help you along your journey.

Course Duration

You will have access to your course and materials for 5 years. This is more than enough time to give you flexibility to work at your own pace without the pressure of deadlines.

Each module contains 40 guided learning hours of study material, and an additional 30-50 hours of optional materials are also provided. These include resources such as exercises, additional reading, internet resources and self-testing exercises. 

Course Outcomes

This course is taught via Online Business School.

Upon completion of this course, students will receive an ATHE Level 4 Extended Diploma in Sales and Marketing and an ATHE Level 5 Extended Diploma in Management. This qualification is fully regulated by Ofqual. 

The Level 4 modules and assessments are equivalent to the first year of an Undergraduate degree, and the Level 5 modules and assessments are equivalent to the second year of an Undergraduate degree. On completion of this course, students will be able to progress onto a final year of an accredited Undergraduate Degree programme or equivalent.

Sales & Marketing Level 4 & 5

Course No:

580