Sales & Marketing Level 4 & 5
Boost your skills in Sales and Marketing from home!
Combining both Level 4 and 5, this course provides you with both sales and marketing and business management skills needed to succeed in your career.
It is ideal for:
Students who want to develop their sales and marketing skills
Learners that want to go onto university and further learning
Those aspiring to work or progress their career in business management
This course allows you to:
Fast track your skills to the final year of university standard
Develop the personal and team skills to be able to succeed in a working environment
Understand the financial, social and managerial aspects of a business
Study from home at your own pace
This course gives you the equivalent of the first two years of an Undergraduate degree in Accounting and Finance.
LEVEL 4 – SALES AND MARKETING
MODULE 1: THE BUSINESS ENVIRONMENT
Learn what is meant by the term 'business environment' and how it affects an organisation.
MODULE 2: CUSTOMERS AND CUSTOMER SERVICE
Explore the customer journey and the decisions that are made when they make purchases, and how this can be beneficial to an organisation.
MODULE 3: MARKETING MIX
Discover the different types of variables that a company faces (the external environment and the micro-environment) and how a company can control these to benefit themselves.
MODULE 4: MARKETING AND SALES PLANNING
Discover how fundamental marketing and sales are to the business and how vital they are in achieving profitability and success within different business sectors.
MODULE 5: IT IN BUSINESS
Evaluate IT in a business and the competitive advantage that it provides, especially from a managerial perspective.
MODULE 6: MANAGING AND USING MARKETING
A comprehensive induction to marketing and how relevant it is to operations in many different organisations, regardless of whether it is a profitable outcome.
MODULE 7: CUSTOMERS AND THEIR NEEDS
Realise that the aim of marketing is to satisfy the needs of a customer and how each person in an organisation is held responsible for parts of the process.
MODULE 8: E-MARKETING COMMUNICATIONS
Evaluate the success of the internet and the vital role it plays in revolutionising organisations and all aspects of operations within a business.
MODULE 9: HIGH PERFORMANCE SALES
Discover how sales performance is used to assess the success and growth of an organisation.
MODULE 10: MARKETING STRATEGY
Review how organisations develop marketing strategies in a complex environment, how they assess opportunitis and which marketing positions and stratgies contribute to an organisations success.
LEVEL 5 - MANAGEMENT
MODULE 1: THE ENTREPRENEURIAL MANAGER
Understanding the necessary skills and qualities of being an entrepreneur.
MODULE 2: ORGANISATION STRUCTURES
Examining the structure of organisations and why they are as such. How is this determined? Why does it differ between organisations?
MODULE 3: PRACTICAL ACCOUNTING ANALYSIS
Learners will complete exercises in accounts throughout this module to understand what they are telling us and the actions that analysis can precipitate
MODULE 4: BUSINESS PLANNING AND GOAL SETTING
Understand the importance of goal setting and how a company can work towards achieving this.
MODULE 5: POLITICS AND BUSINESS
Discover the impact that politics has on a business - positive and negative - economic impact, exports and the support of the government.
MODULE 6: BUSINESS LAW
Explore the statutory responsibilities of managers as learners look into the legalities of business and business executives.
MODULE 7: MANAGING IN TODAY’S WORLD
Looking at governance and equality as a means to do right in business
MODULE 8: PERFORMANCE MANAGEMENT
Evaluating the performance of the people within your business and how you can improve as a unit. Review reward structures, training, CPD and development.
MODULE 9: MARKETING AND SALES PLANNING
Analyse markets, customers, competitors and products, and how they can come together.
MODULE 10: QUANTITATIVE SKILLS
Understand the use of numeric exercises and their purpose within a business.
This course is assessed through online assessments and written assignments. Once you have completed each module, you will be provided with an online assessment of 30 multiple-choice questions to complete.
Once each module and online assessment is completed you will be provided with the details for each written assessment. Each assessment is between 3000 – 5000 words long.
You will study this course via distance learning which means you are in control of your learning. Study when and where you choose and at a pace that suits you.
Throughout the duration of your studies, you will have access to 1-2-1 skype sessions with your tutor, interactive and informative webinars and an online social learning forum to help you along your journey.
You will have access to your course and materials for 5 years. This is more than enough time to give you flexibility to work at your own pace without the pressure of deadlines.
Each module contains 40 guided learning hours of study material, and an additional 30-50 hours of optional materials are also provided. These include resources such as exercises, additional reading, internet resources and self-testing exercises.
This course is taught via Online Business School.
Upon completion of this course, students will receive an ATHE Level 4 Extended Diploma in Sales and Marketing and an ATHE Level 5 Extended Diploma in Management. This qualification is fully regulated by Ofqual.
The Level 4 modules and assessments are equivalent to the first year of an Undergraduate degree, and the Level 5 modules and assessments are equivalent to the second year of an Undergraduate degree. On completion of this course, students will be able to progress onto a final year of an accredited Undergraduate Degree programme or equivalent.