Retail Operations - Level 3

RETAIL

Type:

Open Study

579

Course No:

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Overview

Develop your knowledge in retail operations, from home!

This course will enable you to:

  • Gain information to confidently allow you to manage operations in a retail environment

  • Understanding who your customer is

  • Identify retail organisations within the retail environment

  • Know how to display goods in an effective way and to increase sales

  • Recognise the different administration activities and how to work in a changing environment

  • Identify and understand the process to be followed in the selling of a product

  • Become familiar with the legal obligations relevant in a retail operation

Course Content


UNIT 1: WHO IS YOUR CUSTOMER? (30 GLH)

  • Customer service engagement

  • Who is the customer?

  • What is customer service?

  • Exceeding customer service expectations

  • The mission statement of a retail organisation

  • Elements of customer service that are vital to maintain acceptable customer service levels

  • Process of customer service complaints and its impact on a retail organisations success

  • Which processes suit the retail organisation for; customer service evaluation, customer service training, and the customer service practices

  • Internal and external customers

  • ‘Going the extra mile’, mystery shoppers

  • Induction

  • Development

  • KPI

  • Mission statement


UNIT 2: RETAIL ORGANISATIONS WITHIN THE RETAIL ENVIRONMENT (30 GLH)

  • Types of retail organisations

  • Strategies to allow them to survive in a saturated market

  • Strategic aims of an organisation to succeed in an ever changing economic market

  • Competition between like for like shops,

  • Increasing share market in a competitive environment

  • Break even

  • Diversify


UNIT 3: DISPLAY OF A RETAIL ENVIRONMENT (30 GLH)

  • Displaying goods

  • Changing direction in the display and the environment quickly to respond to internal and external factors

  • Enhancing consumer spend

  • Internal and external conflict that has an impact on visual merchandising displays

  • External and internal support

  • Internal and external conflict

  • Floor layout

  • Accessories

  • Lighting

  • Scent and ventilation


  • ENVIRONMENT (30 GLH)UNIT 4: ADMINISTRATION THAT IS CARRIED OUT IN THE RETAIL

  • Different administration activities 

  • Competence

  • Frameworks

  • Interpersonal and tacit skills

  • The administrative duties and skills

  • Changing environment


UNIT 5: THE MARKETING, VISUAL DISPLAY AND SELLING TECHNIQUES THAT ARE EMPLOYED (30 GLH)

  • Identify and understand the process to be followed in the selling of a product

  • Stages delivered from strategy to the shop floor

  • How the process is managed

  • Who is involved and the support that is utilised?

  • The cost of poor tactics, individual and reputation of the organisation

  • SMART targets and KPI

  • Visual merchandiser

  • Retail assistant

  • Marketing

  • Selling process


UNIT 6: LEGAL OBLIGATIONS (30 GLH)

  • Legal obligations relevant in a retail operation

  • Terminology relating to relevant legislation

  • How legislation has an impact on organisational success

  • Health and Safety

  • Risk assessments

  • Security

  • Evacuation

  • Legislation relating to selling

Other Information

Assessment

This course is assessed by a series of assignments which are submitted to your tutor for marking. No external examination is required.

Study Method

You will study this course by distance learning, which will enable you to learn when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted or emailed to you. You will also receive our tutor support by email, so help is only a click away!

Course Duration

You may start at any time and have a full year to complete your studies. This is more than enough time to give you flexibility and work at your own pace without the pressure of deadlines.

Course Outcomes

At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (This lists details of all the units you have completed as part of your course).

The course itself has been designed by Open Study College to meet specific learners’ or employers’ requirements. The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means Open Study College have undergone external quality checks to ensure that the organisation and the courses’ it offers meet a high standard. Regular reviews of our courses are carried out as part of the endorsement process.

The completion of this course alone does not lead to an Ofqual regulated qualification, but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards your Recognition of Prior Learning if you wish to progress your studies in this sector.

Retail Operations - Level 3

Course No:

579