Retail Management & Visual Merchandising

RETAIL

Type:

Open Study

578

Course No:

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Overview

Develop your knowledge in retail management and visual merchandising, from home!

This course will allow you to:

  • Develop your understanding of the wider commercial environment in which retail operates

  • Discover the importance of supply chain and inventory management

  • Learn how to ensure that your team delivers excellent customer service

  • Understand the role that pricing strategy and how it influences consumer choice

  • Develop your ability to manage people and their performance

  • Understand the importance of visual display

  • Gain the information needed to help you become confident in carrying out visual display merchandising

  • Identify the role of a visual merchandiser, and understand what visual merchandising means

  • Explore the terminology of visual merchandising

  • Learn how the role of visual merchandiser fits into the retail sector

Course Content

RETAIL MANAGEMENT - LEVEL 3:
 

UNIT 1: THE CONTEXT OF RETAIL

  • Retail management is changing

  • Losing touch with consumers

  • Market segmentation

  • Rational models

  • The role of experience in shopping

  • Finding out how customers feel

  • Brands: meaning and values

  • UNIT 2: CUSTOMER SERVICE

  • What is customer service?

  • The importance of customer service

  • The experience of being in your store

  • Locating the right product

  • Solving customers' problems

 

UNIT 3: SOURCING YOUR RETAIL BUSINESS

  • The value chain

  • What to stock and whom to sell it to

  • Who to buy supplies from

  • Inventory management

  • Forecasting and early sales data

  • Restocking and rapid supply

UNIT 4: GETTING PRODUCTS TO YOUR CUSTOMERS

  • Direct channels

  • Access and convenience

  • Standardisation

  • Localisation

  • Clustering

  • Suppliers and manufacturer partnerships

  • Point of purchase

  • Distribution strategy


UNIT 5: YOUR PRICING STRATEGY


  • A return to haggling?

  • Advertising and promotion

  • Social media and publicity

  • Is cheapest best?

  • Costs

  • Price-matching

  • Sign-posting

  • Customer loyalty schemes

  • Other pricing strategies

  • Real value integrity


UNIT 6: MANAGING YOUR PROFILE

  • Getting the right people

  • Creating a customer-oriented culture

  • Personality and motivation

  • Managing performance

  • Setting motivational SMART goals

  • Expectations, value and brand

  • Training and developing people

  • Leading and managing people

  • Role modelling

  • Coaching

  • Learning about people

 VISUAL MERCHANDISING  – SHORT COURSE:

 

WHAT IS VISUAL MERCHANDISING?

 

  • Understand the concept of visual merchandising

  • Role of visual merchandiser fits into the retail sector

  • How it has an impact on the profitability of an organisation

  • Terminology of visual merchandising

  • How the terminology supports the process in the retail industry

  • Understand key words such as visual concepts and seasonal themes

  • Understand the four F’s: Fashion, fabric, fit and features

  • Accessories

  • Props

  • Lightening

  • Advertising tool

  • Price ticketing

Other Information

Assessment

This course is assessed by a series of assignments which are submitted to your tutor for marking. No external examination is required.

Study Method

You will study this course through distance learning, which means you can learn at a time and place to suit you. Your course materials will be delivered to you by post or email, so receiving your course is easy and hassle-free. Tutor support is also available by email, so help is only a click away! You will send your assignments to your tutor for marking. Assignments can be sent by email or post, it’s up to you!

Course Duration

Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace, without the pressure of tight deadlines.

 

You will also receive 12 months tutor support for each course, so you can feel confident that you’ll get the help you need. Studying around your work and family commitments has never been easier.

Course Outcomes

At the end of this course successful learners will receive two Certificates of Achievement by ABC Awards and a Learner Unit Summary (This lists details of all the units you have completed as part of your course).

The course itself has been designed by Open Study College to meet specific learners’ or employers’ requirements. The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means Open Study College have undergone external quality checks to ensure that the organisation and the courses’ it offers meet a high standard. Regular reviews of our courses are carried out as part of the endorsement process.

The completion of this course alone does not lead to an Ofqual regulated qualification, but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards your Recognition of Prior Learning if you wish to progress your studies in this sector.

The course depth and study has been benchmarked at Level 3 and 2 against level descriptors published by Ofqual.

Retail Management & Visual Merchandising

Course No:

578