Retail Management

RETAIL

Type:

Open Study

576

Course No:

Enquire

Want to apply - Need more Info

Sign up for our mailing list

Overview

Develop your career in Retail Management, from home!

Ideal for those wishing to progress into management position, and useful for current retail managers wishing to maximise their career development, this course enables you to develop a thorough knowledge of all core aspects of successful retail management. On this course you will:

  • Develop your understanding of the wider commercial environment in which retail operates

  • Discover the importance of supply chain and inventory management

  • Learn how to ensure that your team delivers excellent customer service

  • Understand the role that pricing strategy and how it influences consumer choice

  • Develop your ability to manage people and their performance

Course Content

UNIT 1: THE CONTEXT OF RETAIL

  • Retail management is changing

  • Losing touch with consumers

  • Market segmentation

  • Rational models

  • The role of experience in shopping

  • Finding out how customers feel

  • Brands: meaning and values

UNIT 2: CUSTOMER SERVICE

  • What is customer service?

  • The importance of customer service

  • The experience of being in your store

  • Locating the right product

  • Solving customers' problems


UNIT 3: SOURCING YOUR RETAIL BUSINESS

  • The value chain

  • What to stock and whom to sell it to

  • Who to buy supplies from

  • Inventory management

  • Forecasting and early sales data

  • Restocking and rapid supply


UNIT 4: GETTING PRODUCTS TO YOUR CUSTOMERS

  • Direct channels

  • Access and convenience

  • Standardisation

  • Localisation

  • Clustering

  • Suppliers and manufacturer partnerships

  • Point of purchase

  • Distribution strategy


UNIT 5: YOUR PRICING STRATEGY

  • A return to haggling?

  • Advertising and promotion

  • Social media and publicity

  • Is cheapest best?

  • Costs

  • Price-matching

  • Sign-posting

  • Customer loyalty schemes

  • Other pricing strategies

  • Real value integrity


UNIT 6: MANAGING YOUR PEOPLE

  • Getting the right people

  • Creating a customer-oriented culture

  • Personality and motivation

  • Managing performance

  • Setting motivational SMART goals

  • Expectations, value and brand

  • Training and developing people

  • Leading and managing people

  • Role modelling

  • Coaching

  • Learning about people

Other Information

Assessment

This course is assessed by a series of written assignments which are marked by your tutor. No external examination is required.

Study Method

You will study this course by distance learning, which will enable you to learn when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted or emailed to you online, whichever you choose. You will also receive our award-winning tutor support by email, so help is only a click away!

Course Duration

You may start at any time and have a full year to complete your studies. We suggest that the course will take approximately 120 hours to complete. This is more than enough time to give you flexibility and work at your own pace without the pressure of deadlines.

Course Outcomes

At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (This lists details of all the units you have completed as part of your course).

The course itself has been designed by Open Study College to meet specific learners’ or employers’ requirements. The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means Open Study College have undergone external quality checks to ensure that the organisation and the courses’ it offers meet a high standard. Regular reviews of our courses are carried out as part of the endorsement process.

The completion of this course alone does not lead to an Ofqual regulated qualification, but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards your Recognition of Prior Learning if you wish to progress your studies in this sector.

The course depth and study has been benchmarked at Level 3 against level descriptors published by Ofqual.

Retail Management

Course No:

576