CIE Level 5 Diploma Marketing, Media and Advertising

MARKETING

Type:

Open Study

569

Course No:

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Overview

Have you got an interest in marketing, the media and advertising?

Then this course is for you. Our CIE Level 5 Diploma in Marketing, Media and Advertising course will help you develop the knowledge you need to achieve your dream job in marketing, from home!

This course will enable you to:

  • Understand how to use information, communication and technology ICT in the study of Marketing, Media and Advertising

  • Explore the different types of research methods and techniques

  • Explain the philosophy of marketing and the marketing concept

  • Investigate product reviews and marketing strategies

  • Know what the communication components are

  • Understand what E-Commerce is and what it does

  • Discover the marketing mix and how to apply it

  • Explore the history of media studies

  • Investigate media ethics

  • Explain the use of audio-visual media

  • Understand the history of advertising

  • Lean about graphic design and production

Course Content

UNIT 1: USING INFORMATION, COMMUNICATION AND TECHNOLOGY ICT IN THE STUDY OF MARKETING, MEDIA AND ADVERTISING (MMA)

  • Types of ICT skills

  • Research techniques

  • Portfolio skills

  • Self-reflection

  • Tools and strategies

  • 4 Principles of self-assessment

  • Reflective writing

 

UNIT 2: RESEARCH METHODS AND TECHNIQUES IN MARKETING, MEDIA AND ADVERTISING

  • Experimental methods and non-experimental methods

  • Natural studies

  • Field studies

  • Correlational analysis

  • Observational techniques

  • Self-reporting

  • Closed, open and leading questions

  • Case studies

  • Ethical issues

  • Evaluation of advantages and disadvantages of techniques

  • Investigation design


UNIT 3: THE PHILOSOPHY OF MARKETING AND THE MARKETING CONCEPT

  • Definitions and aims of marketing and marketing research

  • Components of the marketing mix

  • Inbound and outbound marketing

  • Evaluation of strategies: target markets. Products and services, promotion, price and distribution)

  • 5 Steps in Marketing

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UNIT 4: PRODUCT REVIEW AND MARKETING STRATEGIES

  • Market shares

  • Market challengers

  • Market followers

  • Market niches

  • Porter-generic strategies


UNIT 5: THE COMMUNICATION COMPONENTS

  • Types of commercial advertising

  • Target market and target groups

  • Covert advertising and product placement

  • Measuring impact and rating scales

  • Effects of branding (psychological and associative)

  • Direct marketing


UNIT 6: E-COMMERCE

  • Historical timeline of e-commerce

  • Electronic Signatures Act 2000

  • Services and products

  • Transactions and collection systems

  • Development of e-commerce


UNIT 7: THE MARKETING MIX

  • 7Ps approach

  • Extended matrix mix

  • Relationship marketing model

  • Customer movement

  • Strengths and limitations

  • Ansoff’s product/market grid

  • The 4s Web Marketing Mix


UNIT 8: HISTORY OF MEDIA STUDIES

  • Historical timeline

  • Social, political and economic drivers

  • Controversy and debates

  • Cultural meanings and influences

  • Mass media


UNIT 9: MEDIA ETHICS

  • Journalistic ethics and standards

  • European and international perspectives

  • Common elements

  • Objectivity and sources

  • Accuracy and standards for factual representation

  • Slander and libel considerations

  • Harm limitation principle

  • Variation


UNIT 10: AUDIO-VISUAL MEDIA

  • Historical development and timeline of media and television

  • The science and psychology of audio-visual media

  • Exploring theoretical concepts

  • The concepts of mass marketing in audio-visual media

  • Media influences


UNIT 11: MASS COMMUNICATION

  • Definitions, aims and objectives

  • Timelines and historical emergence

  • Purpose and users

  • Internet, international broadcasting, digital broadcasting and international newspapers

  • Differentiate


UNIT 12: HISTORY OF ADVERTISING

  • Promotion and dissemination techniques and strategies

  • Aims and objectives

  • Information typology: commercial, social, ideological

  • Public service information as an educational tool

  • Media advertising


UNIT 13: ADVERTISING IN THE MARKETING MIX

  • Rationales

  • Forms of advertising agencies

  • Agencies and designers

  • Advertising ad stock

  • Reality marketing


UNIT 14: GRAPHIC DESIGN AND PRODUCTION

  • History and development

  • The design process

  • Impact of technology on practices

  • The classic theory of design

  • Historical development


UNIT 15: TELEVISION COMMERCIALS

  • Historical developments and mapping of key changes

  • Characteristics of commercials

  • International perspectives and evaluation of examples

  • Aims and objectives

  • Health and safety issues

  • Use of language and inferences

  • Audio use


UNIT 16: MEDIA LAW

  • Defamation

  • Complaints processes

  • PCC role and responsibilities

  • Copyright issues

  • Human rights issues

Other Information

Assessment

You are required to create an ePortfolio. After each unit you will have to send your work by email to your tutor. This means you are assessed on 16 tutor marked assessments. You will also have to take part in self-assessment activities, do your own independent research and conduct your own reflective journal

Study Method

This course will allow you to work at home or at work. All materials for the course will be received online. You will also get tutor support by email.

Course Duration

You have 2 years to complete this course. The approximate learning time for each unit is 60 hours.

Course Outcomes

Successful students will achieve a CIE Level 5 Diploma in Marketing, Media and Advertising.

This course is awarded by CIE. CIE (Centre for Interactive Education) is an innovative awarding organisation in the UK. Their courses are known to allow learners to study in an interactive and effective way and in a time-efficient manner without compromising the quality of learning.

This course is thoroughly checked to ensure the best practice of quality assurance.

The completion of this course alone does not lead to an Ofqual regulated qualification, but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards your Recognition of Prior Learning if you wish to progress your studies in this sector.

CIE Level 5 Diploma Marketing, Media and Advertising

Course No:

569