Business Marketing (Introduction) - Level 3

MARKETING

Type:

Open Study

566

Course No:

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Overview

Improve your employability with a commercial understanding to marketing

  • Gain a solid introduction to the practice of business marketing

  • Study theories of marketing, such as life cycles, product portfolios and the Boston Matrix

  • Discover all about markets, segmentation and pricing strategy

  • Develop a firm understanding of how promotional activity takes place and is coordinated effectively

Course Content

UNIT 1: WHAT MARKETING DOES

 

  • Introduction to Marketing

  • Marketing and Value

  • The value chain

  • Markets

  • Corporate objectives

  • Target markets

  • Marketing mix


UNIT 2: PRODUCTS AND MARKETS

  • Marketing and growth

  • Market life cycles

  • Marketing strategies at different stages of the life cycle

  • Market Share

  • Patenting

  • Product portfolios

  • The Boston Matrix

UNIT 3: PRICE AND COMPETITION

 

  • Competition

  • Adding value

  • The Competitive Compass

  • Product ranges

  • Tactical pricing

UNIT 4: PLACE AND MARKET SEGMENTS

 

  • Inbound logistics

  • What place means for an industry

  • Market segmentation

  • Deciding how to segment a market

  • Segmentations and value

  • Segmentation and place

UNIT 5: PROMOTION

 

  • Promotional activities

  • Life cycle and promotion

  • Promoting to different market segments

  • Promoting what people value

  • Different kinds of advertising

Other Information

Assessment

This course is assessed by series of written assignments, which you submit to your tutor for marking. There is no external examination required.

Study Method

The course is designed for distance learning at home or at work. You will recieve your course materials by post or online and have personal tutor support by mail or email.

Course Duration

You may start at any time and have a full year to complete your studies. We suggest that the course will take approximately 80 hours to complete. This is more than enough time to give you flexibility and work at your own pace without the pressure of deadlines.

Course Outcomes

At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (This lists details of all the units you have completed as part of your course).

The course itself has been designed by Open Study College to meet specific learners’ or employers’ requirements. The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means Open Study College have undergone external quality checks to ensure that the organisation and the courses’ it offers meet a high standard. Regular reviews of our courses are carried out as part of the endorsement process.

The completion of this course alone does not lead to an Ofqual regulated qualification, but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards your Recognition of Prior Learning if you wish to progress your studies in this sector.

The course depth and study has been benchmarked at Level 3 against level descriptors published by Ofqual.

Business Marketing (Introduction) - Level 3

Course No:

566