Business Marketing & Public Relations (Introduction) - Level 3

MARKETING

Type:

Open Study

565

Course No:

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Overview

Do you want to boost your marketing and PR skills but haven't got the time to go back to college every day?

This 2-course bundle is an ideal way to study traditional marketing theory, and learn to plan PR campaigns that get results.

On this 11 unit, independently accredited home study combination course you'll:

  • Learn what marketing is and how it is practised successfully

  • Study marketing theory such as life cycles, product portfolios and marketing strategy

  • Learn all about markets, segmentation and pricing strategy and competition

  • Discover how to promote products and coordinate promotional activity in a way that gets results

  • Find out about the industry of public relations and its importance to business

  • See how the rise of new technology is changing the world of PR

  • Learn how to plan PR campaigns, deliver internal PR strategy and manage a PR crisis

  • Develop the key skills you need for working within the fast-paced PR industry


This course will allow you to study the convenient way! You decide when and where you learn, at your own pace.

Your coursework can be submitted by either post or email, making it easy and hassle-free.

All your course materials will then be delivered to you by post or email, so it couldn’t be simpler. Our experienced and friendly tutors are there to help you every step of the way by email, so help is only a click away!

Course Content

INTRODUCTION TO BUSINESS MARKETING  - LEVEL 3:

 

UNIT 1: WHAT MARKETING DOES

 

  • Introduction to Marketing

  • Marketing and Value

  • The value chain

  • Markets

  • Corporate objectives

  • Target markets

  • Marketing mix

 

UNIT 2: PRODUCTS AND MARKETS

 

  • Marketing and growth

  • Market life cycles

  • Marketing strategies at different stages of the life cycle

  • Market Share

  • Patenting

  • Product portfolios

  • The Boston Matrix

  • UNIT 3: PRICE AND COMPETITION

  • Competition

  • Adding value

  • The Competitive Compass

  • Product ranges

  • Tactical pricing 


UNIT 4: PLACE AND MARKET SEGMENTS

 

  • Inbound logistics

  • What place means for an industry

  • Market segmentation

  • Deciding how to segment a market

  • Segmentations and value

  • Segmentation and place

 

UNIT 5: PROMOTION

 

  • Promotional activities

  • Life cycle and promotion

  • Promoting to different market segments

  • Promoting what people value

  • Different kinds of advertising

PUBLIC RELATIONS  -  LEVEL 3:
 

UNIT 1: PR AND THE ART OF COMMUNICATION 

 

  • What is PR?

  • Is PR just 'spin' or 'propaganda'?

  • Information or stories?

  • Gestetner


UNIT 2: MEDIA RELATIONS AND NEW TECHNOLOGIES

 

  • Who says something is good?

  • The impact of new technologies

  • The impact on PR

  • Research

  • Media relations

  • Press releases

UNIT 3: RUNNING A PR CAMPAIGN

 

  • PR campaigns

  • Define your aim or goal

  • Map out the terrain

  • Identifying your publics

  • Defining your messages

  • Setting objectives

  • Devising strategy

  • Evaluating outcomes

UNIT 4: INTERNAL PR

 

  • Corporate planning

  • Finance

  • Marketing

  • Your PR manual

  • Information, Analysis, Meaning, Impact

  • Designing internal communications

UNIT 5: PUTTING THINGS RIGHT CRISIS MANAGEMENT

 

  • Before a crisis occurs

  • Scenario planning

  • Communication

  • The crisis team

  • Response papers / holding statements

  • Question and answer documents

  • The crisis manual

  • Crisis briefing and staff training

  • What to do if a crisis happens

  • Swift action

  • Learning from the event

UNIT 6: YOUR PR CAREER

 

  • Creativity

  • Technical skills

  • Interviews

  • Events management

  • Management and administration

  • Strategic leadership

  • Ethics and your role in PR

  • Conclusions

Other Information

Assessment

This course is assessed by series of written assignments, which you submit to your tutor for marking. There is no external examination required.

Study Method

This course will enable you to work when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted ot sent to you via email. You will also receive our tutor support by email, so help is only a click away!

Course Duration

Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace, without the pressure of tight deadlines.

 

You will also receive 12 months tutor support for each course, so you can feel confident that you’ll get the help you need. This bundle will take you approximately 120 hours. Studying around your work and family commitments has never been easier. 

Course Outcomes

At the end of this course successful learners will receive two Certificates of Achievement by ABC Awards and a Learner Unit Summary (This lists details of all the units you have completed as part of your course).

The course itself has been designed by Open Study College to meet specific learners’ or employers’ requirements. The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means Open Study College have undergone external quality checks to ensure that the organisation and the courses’ it offers meet a high standard. Regular reviews of our courses are carried out as part of the endorsement process.

The completion of this course alone does not lead to an Ofqual regulated qualification, but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards your Recognition of Prior Learning if you wish to progress your studies in this sector.

Business Marketing & Public Relations (Introduction) - Level 3

Course No:

565