MARKETING

Type:

Course No:

Flexi-Study

621

Digital Marketing Diploma

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Overview

With an expanding range of channels available to market through, this dipoloma will help you to learn more about some of th key specialisms of digital marketing.  

 

This is a great diploma for any aspiring digital marketing professional. In an industry that is fast paced and rapidly expanding, being able to demonstrate your proactive approach to learning and the digital marketing profession will stand you in good stead.

Description

Whether you want to work as a PPC Manager, Digital Marketing Specialist, SEO Strategist or simply want to know more about the different ways and methods to market your own business, we think this is a really valuable investment you could make in your future.

Diploma Outline
This diploma has nine core courses which will cover the key social media platforms such as Facebook and Twitter, and a dedicated digital marketing professional course that takes you through other specialist areas such as PPC, SEO, digital display advertising, email marketing and more.

 

In addition to the above, an essential element of digital marketing is the ability to monitor, analyse and report on the outcomes of the actions you’re taking. Things change all the time and in the digital marketing course there’s a section for you to learn about analytics as well as strategy and planning. You’ll also study Word, Excel and PowerPoint to make sure you can deliver your results in a top quality format.

Pitman Training offers flexible, self-paced study options.

This means you can choose whether you study in one of our dedicated training centres or combine this with studying from home or work. The nature of our learning platform means that no matter where you choose to study, each time you log in you simply pick up from where you left off.

Once you’ve successfully completed your training you’ll receive a prestigious Pitman Training certificate having also gained the Professional Diploma in Digital Marketing qualification from the Digital Marketing Institute.
 

Aims and Objectives

This diploma has been created to offer you the chance to gain an all-round view and understanding of digital marketing from planning, implementing, monitoring, testing and analysing right through to optimising and reporting. You’ll pick up the jargon, best practice tips and learn effective, essential skills required for those working in this thriving and rewarding industry.

Career Path

With proven marketing qualifications you can aim high. What’s to stop you working towards roles such as Marketing Manager, Marketing Consultant, Brand Manager, Creative Director, PR Director or Social Media Marketing Manager? Aim high and continue to invest in your knowledge and skills and there will be nothing to stop you from achieving your ultimate career goals.

Core Courses

Professional Certification in Digital Marketing


An innovative course which focusses on the different aspects involved in Digital Marketing. You’ll look in detail at SEO, PPC, digital display advertising, email marketing, social media marketing, mobile marketing, analytics, strategy and planning.


This is essential training for anyone looking to learn more about the intricacies of digital marketing who want to either progress their existing marketing career or build the skillset required to move into this industry.


Effective Business Communication


This excellent course will raise your game when it comes to business communication skills which is often top of the list of qualities demanded by employers.  

 

Word


Our Microsoft Word course is designed to provide you with the essential skills you will need to be proficient in Word, in a work environment, in as short a time as possible.


or Word Expert  

 

This training in Microsoft Word will propel your Word skills forward to an advanced level. Over several lessons, you’ll become confident in a range of Word’s more sophisticated features.
 

PowerPoint


Our PowerPoint training course will help you get to grips with this comprehensive presentation software. Flexible to study, you can choose the version of Microsoft Office you wish to study

on   

 

Excel


Over ten self-paced lessons you’ll learn how to format your spreadsheet to best display your information, handle simple and complex formulas, insert charts, learn how to insert functions such as IFERROR and much much more.


or Excel Expert


Our Excel Expert level course will provide you with the knowledge and skills to use this popular spreadsheet programme to an advanced level.


You’ll learn how to perform tasks such as conditional formatting, recording and running macros, working with pivot tables and using statistical functions.
 

Elective Courses

Social Media

  • Blogging for Business

  • Facebook for Business

  • Google+ for Business

  • Instagram for Business

  • LinkedIn for Business

  • LinkedIn for Jobseekers

  •  Pinterest for Business

  • Social Media Strategy for Business

  • SEO for Business

  • Twitter for Business

  • Video for Business
     

Pre-Requisites

Although we don’t require any formal qualifications, it would be advantageous if anyone wishing to study this diploma had some existing basic understanding of the principles of marketing.

CPD Points

180

(Awarded CPD points upon successful completion)

Guided Learning Time

180 hours flexi study or 7 weeks full-time.

(Full-time based pm approximately 20-30 hours a week)

Digital Marketing Diploma

Course No:

621